Beit Ma'ariv
Branding & Identity for the famous "Beit Ma'ariv" building in Tel Aviv. After hosting the "Ma'ariv" newspaper for almost 60 years, the buling now hosts workspaces for rent on a daily/monthly basis. The clients insisted that the new logo will use the unique and recognisable shape of the famous building, and use different color schemes for the "Buisness Center" and the "Design Center", both housed in the builing.

The Famous "Beit Ma'ariv" building in Tel-Aviv







Color studies

Color Studies

Logo Options

Logo Options