"Maarivta" Pop-Up Store
Identity for a two week long Pop-Up store selling only Israeli design. The creative desision was to put the designers themselves in the front, each with a quote about what it means for him to design and buy Israeli fashion. Another decision was to use different creative approaches for the local and national campaigns.
Identity for a two week long Pop-Up store selling only Israeli design.
The creative desision was to put the designers themselves in the front, each with a quote about what it means for him to design and buy Israeli fashion.
Another decision was to use different creative approaches for the local and national campaigns.
Photo credit: Itay Benita
Photo credit: Roman Serenko
